Rajasthan, the land of royal palaces, vibrant culture, and historical marvels, is celebrating a significant achievement in the world of tourism. In the latest rankings, Rajasthan has secured the seventh spot, showcasing the remarkable growth of tourism in the region.

What’s truly remarkable is the surge in visitors from both within the country and beyond. By September in 2023, the state had welcomed over 100 million tourists, marking a remarkable rebound from the challenges of the pre-Covid era.

So, what’s the secret behind this impressive leap in the tourism charts? It’s the result of smart and strategic tourism policies that have set Rajasthan on this exciting trajectory. One of the key strategies that played a pivotal role in this success is the art of airport branding.

Rajasthan Tourism invested in branding at 289 locations across 18 airports in India, including major hubs like Jaipur, Delhi, and Mumbai. This clever move aimed to captivate the attention of international tourists, inviting them to explore the rich tapestry of Rajasthan’s heritage.

But the efforts didn’t stop at airports. Rajasthan Tourism made its presence known through metro trains in cities such as Kolkata, Lucknow, Chennai, and Hyderabad, and they even reached out to different train routes. Inside prominent trains like Ahmedabad-Mumbai, Jaipur-Delhi, and Shatabdi Secunderabad-Pune, they launched eye-catching advertising campaigns on LCD and LED screens.

The story continues in the world of entertainment as well. Promotional films were shown at a thousand screens across multiplexes and cinema halls in 24 major cities. This captivating visual storytelling served as an invitation to travelers, painting vivid images of Rajasthan’s rich heritage.

Not to be left behind in the digital age, Rajasthan Tourism has cultivated a robust online presence, understanding its audience and reaching out to them effectively.

This success story is a testament to the power of intelligent tourism policies and strategic marketing efforts. Rajasthan has truly emerged as a top destination for travelers, thanks to its rich history, stunning landscapes, and the inviting warmth of its people. The seventh-place ranking only hints at the promising future that lies ahead for Rajasthan’s tourism sector.